Sunday, March 4, 2012

Penthouse Mouse 2012

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Penthouse Mouse is by far my favourite event on the LMFF calendar. Taking place in abandoned warehouse spaces each year that the team at Moth Design work their magic on to create an event that is a mix of installation art and fashion. This year PHM went back to its roots in Fitzroy, in a huge old warehouse that was perfect for the event. It always amazes me how they find the spaces each year, really how do they do it? The space is also open from now until Thursday 8th March as a retail space with designers selling their AW collections in the False Economy Store.

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New pieces by DI$COUNT who are keeping their new ARTI$ANAL collection under wraps till their Midmouse Runway show at PHM on Friday. It is going to be amazing from the snippets they have told me.

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Cami and Nadia from DI$COUNT.

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Nadia's hot shoes and studded DI$COUNT jacket.

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Leonard St's pretty prints.

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Above always have the best installations at PHM and this year was no exception with this sheer cubby house.

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Inside was their AW collection which features a lot of sheer pieces.

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Pat and Greta from Comeback Kid dj'ing.

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Elle De by Limedrop, Limedrop's new intimates collection. Clea, the designer behind the label, told me that the collection which features mini bike shorts, cami's and bandeau tops, came about after their pop up store in Melbourne Central. Customers wanted to know how to wear the sheer pieces in their main collection so Elle De was born to fill that gap.

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My talented friend Heather from H by Heahter and her bf Dan who was on masterchef!

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Brahman from jewellery label Elgar & Lyle and his business partner Keegan from fashion label Margery Daw.

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Cami from DI$COUNT's jacket is just so awesome.

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Jolet's city print pieces.

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Fashion Journal editor Leah and my sister Ebony.

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Jac and Kasia from Upper Left Arm in their garden installation.

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ULA make the best jumpers.

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Kasia's cool platform kicks.

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Estelle from Estelle Dévé jewellery and my old friend Tony who is bringing back the tracksuit.

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Estelle Dévé's new jewellery collection. I love the necklace hanging in the middle.

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Hamish Munro's new neon jewellery

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The amazing Margaret from Sex And The City corporate rave room art piece.

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The room was fitted out like an office with pictures of Miranda up and loud rave music playing while performers dressed in suits rave danced. It was one of the most popular things on the night with a huge crowd watching on.

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My friend Aden in his amazing neon pocket shirt. We decided to break through the crowd and dance with the suits in the rave room.

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So much sweaty fun!

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A-freaking-mazing!!!

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James from Swallow Glitter wearing a DI$COUNT jacket. I love how in Sydney what I wear is considered out there but back home in Melbourne my clothes are just so ordinary when compared to these two. Feeling so inspired right now, want to bring more crazy back to Sydney with me.

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Gavin and Becky from up and coming Melbourne label Neo Dia whose collections just keep getting better and better.

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Ever popular Melbourne label Henson's proved why his pieces are so popular with this jewellery display.

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J.K Kirk leather and hair pieces.

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Alexandra Blak's new collection is moving away from the neon she is known for and into gold cuffs and collars.

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Drawn & Quartered has really expanded upon his collection since I visited his studio last September. So many beautiful pieces, he needs to be stocked in Sydney ASAP.

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Alicia from Sea of Ghotsts, Jake from Drawn & Quartered, Clea from Limedrop and Jamie from Oh Jamie.

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Trimapee do Melbourne black so well.

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Michael Pham from Tiny cafe and Alex from Alpha60.

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The ever fabulous Emman in a Mugler metal bra and belt and Vlad is finally home from his European fashion school exchange, with blue hair and a Versace for H&M shirt no less. Love these two boys so much.

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Style Zilla

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Australian fashion icon Jenny Bannister.

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Sexy legs, how could I not photograph you?

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Emman's epic Mugler outfit.

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The Penthouse Mouse False Economy Store is open NOW till Thursday 8th March
221 Kerr Street, Fitzroy. Open 12-4pm daily.

Penthouse Mouse Midmouse Runway tickets are still available.
Friday 9th March. Tickets are $15 + bf.
Show 1 (7:30pm) Featuring:Leonard Street, Autonomy, The Social Studio, Kings of Carnaby, Bento, Upper Left Arm. BUY SHOW 1 TICKETS HERE
Show 2 (9:30pm) Featuring:Alistair Trung, DI$COUNT, Trimapee, Where Lovers Lie, Raggatt, Neo Dia, above. BUY SHOW 2 TICKETS HERE

Hopefully see you there, its going to be an amazing show xoxo

11 comments:

  1. Um. I want to move to Melbourne. x

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  2. The dress sense in Melbourne is way more fun than Sydney's. I want to high five each and every one of those people.

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  3. Love these pics - what a fin event! The outfits people are wearing are just as interesting as all the pieces for sale! Love the office rave art piece too - so fun!


    AwayFromTheBlue.blogspot.com.au

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  4. Love these photos. Looked like such an amazing event.

    Hopefully will see you around next week!

    Max x

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  5. I purchased tickets to show 2, yay! It's going to be the first runway show I ever attended, excited :) My friend and her boyfriend were at that penthouse mouse 2012 launch, she txtd me about it while I was at work, I was so jealous. Haha, quite a few of the people in your photos went to the same school I attended in year 12... what a small world.

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  6. Nothing is more inspiring than being surounded by people who dare.
    I am drooling ove that gold studded jacket, ahhhhhhhhhhhhhhhhhhh.
    Thank you for sharing magic, dear Hayley and good Sunday.
    XXXXXXXXXXXXXXXXXX

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  7. i'm going to die of happiness in melbourne next week.

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  8. Thanks for filling us in on who's who. Great post Hayley.

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  9. Wow! I love your style Hayley, and I feel like Melbourne is SO much more avant-garde than Sydney, but I don't know, never been to either. Inspiring pics! Just keep being yourself and rocking your own awesome style. And if you get discouraged, just think of those in super rural areas of middle-America doing the same thing. Haha

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  10. Sometimes I forget how awesome Melbourne is. Thanks for reminding me!

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